Service list
Online Marketing
Let customers find you
It’s all about the content. Yes, content is everything! Even if your website has a top-notch design, without a unique and quality content it will bring you zero visits. Content is the way and the reason the potential customers will find your product or service on the Internet. Only due to the content your website will be ranked in search engines, so content creation is the core of search engine optimization (SEO), considering what combination of keywords you have planned and how they rank in comparison with your competitors. The more attractive for your audience is the content you deliver, the higher will be the position in Google or other search engines. The higher position, the easier your customers will find your business.
Content marketing refers not only to your website organic search results, it covers all your brand advertising, social media channels, email campaigns, etc.
SEO / Organic
We implement keyword research and planning, competitors’ keyword analytics, local SEO keywords research.
We place your website in top search engines page results using on-page SEO techniques.
We will start the process of linkbuilding and use additional tools to make your website more regularly crawled and ranked by the main search engines.
We analyze and review the current position of your website and spot the main issues to be fixed.
CONTENT MARKETING
We create unique content that will help to increase your brand awareness. (Bilingual content: English and Bulgarian).
We build a strategy for delivering quality content, considering your most competitive keywords, audiences and competitors.
First, we define your target audiences and analyze which social media they use. Then we publish appropriate content regularly. More
We create stunning newsletters for your audiences according to your products or services. More
SEM / PAID advertising
Campaign setup, Google search ad campaigns, Google display network campaigns, remarketing, video ad campaigns, managing ad audiences, keywords and ad placements, ad budgets, reports, etc.
Facebook advertising campaigns – traffic and leads to your website, shopping products, event boosting, video ads, page likes, Messenger ads, reaching target audience for special offers or subscriptions, etc.
Defining advertising budget according to your goals and objectives, PPC reports and analytics – CTR, CPC, CPS, etc.
Analytics of audiences and consumer trends, Sales pipeline optimization, Conversion rate optimization, etc.
Email Marketing
Building subscriber lists for your email campaigns, management of emails of your current and potential customers, social media followers, etc.
Creation of audiences, groups and segments according to interests, frequency preferences, location, customer status, etc.
Creating attractive and high-quality design newsletters, campaign setup and distribution, personalized analyzes and reports.
Built-in signup forms with attractive design to collect subscribers while they browse your website or social media channels.
Measure and Improve
No marketing activity can be undertaken without the process of web analytics. In facts web analytics is the compulsory element of all digital marketing services we provide. First time, to analyze the current position of your brand, before taking any marketing decision and the last time – to evaluate the effectiveness of the marketing strategies applied. Meanwhile the analytics tools also go along with each assigned email, PPC or social media campaign, UI/UX improvement or just to observe your daily website traffic.
Getting better knowledge for the market trends and your brand position or measuring the clients’ loyalty and product satisfaction, will help you optimize the sales process and increase conversion rate. It will open doors for introducing new products or extra services, to address new target audiences or enter new markets and generally grow your business.
Web analytics is rather general concept and includes many aspects of data interpretation, reports and analyses and we have to admit that it is our most favorite discipline among all online marketing activities.
Analytics & Reports
Traffic sources, Click-through rates (CTR), Conversion rates, CPC (Cost per click), CPS (Cost per sale), Keyword traffic, etc.
Keyword analysis, Content analysis, Visitors profile, Time on site, Bounce rate, etc.
PPC traffic measurement, Click-through rate (CTR), Cost per click (CPC), Cost per lead (CPL), Bounce rate, etc.
Geo location analysis, demographic analysis, analysis of behavior and interests, potential / lookalike audiences analysis, etc.
Conversion rate calculation, Leads traffic analysis, Goal flow analytics, Conversion rate optimization suggestions, etc.
Get Excellence
Your company may be among the millions of businesses on the Internet that go with the flow and do not recognize the benefits of the effective marketing practices. Or may be among those who try to implement online marketing strategies without the help of experienced marketing experts. In any case and even doing the proper activities, it may take too long time for your business to achieve satisfying results without regular evaluation or an advice from a specialist.
Getting an e-commerce website and a Facebook account is not enough for your online business. The actual marketing trends require much more than just a presence. They require actions and continuous efforts to stay on the top of the search engines results for your keywords, to generate leads and to convert them into real sales.
But how to start generating leads or increase conversions?
We provide a range of audits for your online presence that can help you evaluate your current digital marketing strategy and recognize the necessity to change at least some aspects of your online marketing routine. Audits research the areas and processes that need improvement and can be more specific such as Online reputation audit, SEO audit, Sales Funnel audit, etc. or more general to give you an overview of your brand online position and scoping the results of the marketing tactics and strategies currently used. Audits usually include a list of recommendations about removing less effective techniques and including top effective marketing tools and activities.
Audits & consulting
We analyze your current SEO strategy and make recommendations for improvements that include on-page SEO and off-page SEO techniques for driving more traffic to your website and generate leads.
We provide an audit of your current social media marketing and consult you about all options for improvement and increasing your brand awareness, customer loyalty, click-through and conversion rates, etc. via social media channels.
We provide an audit focused only on your sales process and conversion rate optimization and make recommendations either for fine-tuning of your sales funnel or for a general review and “repair” of your sales process.
We thoroughly analyze and score your online reputation and prepare a list of recommendations for improvement and collecting more positive feedbacks and reviews.
We provide a complete audit of your web presence, that includes an overview of all you online marketing strategies and practices with recommendations for actions and improvements.
Let’s talk
Address
Varna 9005
BULGARIA
office@webmarkstudio.eu
Attract and grow
Via social media your brand not only communicates with the existing customers, but also attracts new audiences and explores the potential for growth. Creating social media accounts for your brand is the first thing we can do for your business. The decision which social media channels have to be developed is taken after a complete dissection of your target audiences – not only of the existing customers, but also that of potential clients for growing your business.
Via the appropriate social media your brand achieves many marketing goals at once: presents products/services, offers promotions, receives feedback from current clients, increases brand awareness and improves brand loyalty, collects data and knowledge about the customers needs and the potential supply of extra services, improves online presence in search engines, and many more. Your social media channel can be your online shop even without any other selling point (a physical location or a website).
Creating engaging and attractive content is the most important activity in social media marketing that is done on regular basis and depends on creativity and out-of-the-box thinking. Distributing this content to wider audience is another challenge.
Social Media Marketing
We create quality text posts and visual content to engage and retain your customers. (Bilingual content: English and Bulgarian).
We make an audience insights analysis and choose new target audience to widen your scope of business, brand awareness and increase leads.
We take measures to improve the online reputation of your brand with encouraging your current customers to share their positive stories.
We promote your events, app release or introduce your new product to reach more people via paid advertising (according to social media options).
We review your current online presence with focus on the social media you use and make recommendations for improvements.